Perhaps the most common question we get from clients, when discussing a website, is "What will my ranking in Google be?". Well that is a very tough question to be sure, a good question, but not one that we can really answer with any degree of exactness.

The reason we have such a hard time answering the question correctly is that we are adverse to lying to clients. We really can not give a definitive answer. Honestly, Search Engine Optimization (SEO) is not rocket science, but it does require patience, hard work on our part as well as the client and a bit of good fortune.

You can break down basic Search Engine Optimization into three general steps:

1. Key Word Phrases, which words or phrases are relevant to what you are trying to accomplish with your site.
2. Optimize the page to include the Key Word content you have decided upon and make sure the page is readable by humans and search engines alike.
3. Get other websites to link to your site, not by using a link farm, but by getting other sites that are related to yours to link up with you.